for attracting and educating visitors to your web presence - Indexed, referenced, cross-referenced, the search engine(s), Google reads - understands, makes connections and measures relevance of nearly every word on the web, it is working night & day at a blinding speed improving its understanding, making it easier to find what we are looking for and for advertisers to reach people who may be interested in their products.
Our Actual Text, Headings, Inserts, Menus, Meta-Data Tags are what make us visible in searches, it also reaches the people who read, see, watch and interact with our content, the road to winning the hearts and minds of our visitors.
Using these "building blocks of content": Words, Photos, Art, Video Your message becomes clear, your offers appealing and the flow to complete the interaction is easy to follow and intuitive. It is important to present content, to create anticipation, so it is easy to understand and maybe even aesthetically pleasing.
Video is priceless and can bridge the gap between the casual visitor and dedicated fan... When done correctly that is; poorly done or not right for your demographic can leave a visitor feeling alienated.